Creating a case statement is a way to educate, inspire and motivate your donors through the vital words and images that embody your campaign or cause.
“By living and sharing your mission and vision in your case, you will continue to attract donors and bring them closer to your organization.” says Sandra G. Ehrlich, director of fund development services at Zielinski Companies in St. Louis, MO.
Share your case statement in presentations, in stories, in direct mail appeals and newsletters and with major donors, says Ehrlich. “Share the case itself with some of your best donors and ask for their feedback,” she says. “You can also use the case to identify appropriate constituents for each need; to prepare marketing materials (e.g., letterhead, case cards, folders, etc.) and to track fundraising progress.”
AMPERAGE Fundraising Advisers is a full-service fundraising company whose mission is to move the needle for our clients. For more information on Amperage Fundraising Advisers or to make a recommendation for a future blog post, contact us today!