Stocks rallied in a big way last week, and that is good for American investors . . .and donors . . .and nonprofits. It seems our hopes and dreams for fundraising often hinge on the ups and downs of the stock market, and yet, time and time again, there are nonprofits that consistently and effectively raise funds no matter the economy. How do they do it?
As you look to close out 2014 and start anew in 2015, we predict success for your nonprofit by following Amperage’s top six rules for raising money in any economy.
- People give to people. (It’s as simple as that.)
- Are you out meeting people so when it’s time to ask, they’ll be ready? Are you thinking like a donor? What do they want to know about you? It’s always a great time for proof-of-performance communication.
- Value and foster existing donors above and beyond new ones. When was the last time you thanked those who have made living your mission possible?
- Focus on the organization and its needs. How recent is your strategic plan? When was the last time you objectively determined your strengths, problems, opportunities and threats?
- Be proud of the work you do and the cause it’s for. It’s a great time to build the skills of your staff and board.
- Keep asking. You must continue with your mission and there are donors who wish to give to you. Provide them the opportunity!
AMPERAGE Fundraising Advisers is a full-service fundraising company whose mission is to move the needle for our clients. For more information on Amperage Fundraising Advisers or to make a recommendation for a future blog post, contact us today!