Trinity Regional Medical Center (TRMC) had long been providing surgical, medical and support options for cancer patients at its Fort Dodge facility. But TRMC lacked a linear accelerator and CT simulator to provide radiation therapy, required by half of all cancer treatment plans. Compounded by an eight-county service area affected by significantly higher cancer incidences than the rest of Iowa, Trinity recognized it could better serve patients close to home by offering every option in cancer care.
In the summer of 2009, Trinity hired ME&V Fundraising Advisers to conduct a feasibility study. The study found broad support from the community for a $5 million capital campaign to upgrade and expand the cancer center by adding radiation therapy. TRMC needed to clear one last hurdle by obtaining a certificate of need from the State Health Facilities Council (SHFC).
In July 2010, the SHFC unanimously granted the certificate of need, immediately setting in motion Amperage’s leadership to advise the campaign for a new, 11,000-square-foot cancer center. Amperage created a theme and logo incorporating Every Option, Every Hope as the rallying cry to provide every possible option for cancer treatment. Amperage provided insight and guidance for the fundraising effort by developing the campaign structure and timeline, advising staff about naming opportunities, and producing the case statement and other campaign materials.
Amperage created a promotional video, which premiered exclusively to the TRMC staff to kick off the campaign. The DVD generated much excitement throughout the organization and helped spur more than $468,000 in gifts from the staff—which the Trinity Auxiliary matched.
To celebrate the staff topping its challenge goal, Trinity’s executive management teams agreed to get doused in a dunk tank or take pies in the face from employees.
Amperage participated in steering committee meetings, trained leadership volunteers, developed strategies for progress and success along the way, and kept volunteers motivated and engaged. In May 2011, the campaign received a generous boost with
a $1.5 million challenge match from an anonymous donor. The following month, campaign volunteers, donors and staff took turns breaking ground—albeit under the cover of a large tent because of a heavy thunderstorm.
The campaign quickly evolved into its major phase to meet the match, using public relations, social media strategies and a general mailing to encourage the capstone gifts. A significant thrust of support came in the form of gifts of grain from the farm community. All totaled, donors reserved 56 of the 62 possible naming opportunities by the time of the public open house on October 7, 2012.
The Every Option, Every Hope campaign consisted of all the right giving essentials: an excellent and responsive staff; strong and highly committed volunteers; very supportive area media; a great cause; an extremely reputable organization and an experienced and valued fundraising consultant. With widespread community support, the campaign exceeded its $5 million goal by more than $200,000, and the cancer center has since opened its doors to the community—saving patients and families from long and tiring drives to distant facilities.
Download the Trinity Regional Medical Center Case Study