Today, your nonprofit is not only competing with other nonprofits for attention in the marketplace, you are going head-to-head with for-profits in the battle for awareness. Now, more than ever before, it takes a plan of attack to compete.
As you look to develop your marketing plan of attack, consider the following:
- What is the best message and the best medium for message delivery?
- Who is my target audience? How old are they? Are they predominantly male or female? How do they like to communicate? What are their hobbies? What are their passions?
- What areas have growth potential?
- How can I differentiate my nonprofit brand?
- What strategies and tactics will I use to create an integrated marketing communications plan?
- What resources do I have at my disposal and which resources, including staff, can I leverage? Which areas need improvement?
- Does my plan produce a more integrated, creative message, look and feel?
- Does my plan set a course of action for future marketing and communications efforts?
Just like any other plan, it takes a thorough understanding of your strengths, problems, opportunities and threats to build your message strategy. Then it’s a matter of assigning tactics and a workable timetable. Without proper planning, you may still win a battle every now and then, but you’ll certainly lose the war.
AMPERAGE Fundraising Advisers is a full-service fundraising company whose mission is to move the needle for our clients. For more information on Amperage Fundraising Advisers or to make a recommendation for a future blog post, contact us today!