Creating a case statement is an effective way to inform others of the ideas and goals of your campaign. The keys to building an effective fund development program are your mission, vision and case statement. Development officers and potential donors need a clear picture of your organization’s true needs and the benefits generated by donors’ contributed funds. An effective way to communicate this is by crafting a case statement that is based on your organization’s mission and vision and serves as a well-planned development concept to attract donors.
The case is the “why” behind a fund development campaign. It clearly defines the essence of your organization’s needs. This is why creating a compelling case statement is one of the most important steps in initiating an effective fundraising program. It helps set the stage for the solicitations that will follow. To be effective, your case statement should engage the reader and capture their soul and spirit. It should outline your mission, vision, goals, objectives, programs and plans to meet your organization’s needs now and into the future.
If you’ve never taken the time to write your organizational case statement, get it done this December and start 2015 on the right foot!
AMPERAGE Fundraising Advisers is a full-service fundraising company whose mission is to move the needle for our clients. For more information on Amperage Fundraising Advisers or to make a recommendation for a future blog post, contact us today!