Electrifying Results: Fundraising Insights to Move the Needle for Your Nonprofit

What is Call Aversion?

It happens to the best of us. You need to make prospecting calls, but you aren’t making them. You stare at the phone. You find another task to complete. You procrastinate. You do something else—anything else—but make your calls. The mental anguish is almost unbearable. It may even become physical. Beads of sweat form on your brow. The knot in your stomach tightens. We call this inability to make personal contact with potential givers “call aversion.” No matter what you call it, it gets you nowhere.

People experiencing call aversion fall into one of four categories:

  1. Those who fear rejection and keep their feelings to themselves, always stressing about technical details and ignoring relationships with prospective donors
  2. Those who hide their insecurities with showy presentations and flaunt their achievements
  3. Those who apologize because they think others view what they do as professionally unimpressive
  4. Those who don’t want to appear too aggressive, waiting for the perfect time to make a call—a time that may never come

If you find that you fit into any of these categories, don’t worry! In our next post we will discuss multiple ways to cope with call aversion. Following these tips, can lead you to a successful and rewarding volunteer experience.

AMPERAGE Fundraising Advisers is a full-service fundraising company whose mission is to move the needle for our clients. For more information on Amperage Fundraising Advisers or to make a recommendation for a future blog post, contact us today!